A new promotion at Starbuck Japan celebrates the 75-year legacy of Peanuts, created by American cartoonist Charles Schulz. (Starbucks Japan)
Fans of Peanuts can enjoy a new round of items featuring Snoopy and friends at Starbucks Japan for a limited time this spring.
The coffee giant announced its third collaboration, which began March 18, with the beloved comic strip. The promotion celebrates the 75-year legacy of Peanuts, created by American cartoonist Charles Schulz.
The campaign introduces a new Snoopy alter ego, Joe Kind, who aims to spread good vibes.
Snoopy and friends adorn a variety of merchandise, including a frozen coffee beverage, sweets, drinkware, gift cards, T-shirts and hats. Some items may be available in stores, while others are sold online only. Availability details can be found on Starbucks Japan’s website.
Peanuts is popular in Japan, so expect lines outside Starbucks locations. Merchandise may sell out quickly.
Snoopy and friends adorn a variety of Starbucks merchandise, including a frozen coffee beverage, sweets, drinkware, gift cards, T-shirts and hats. (Starbucks Japan)
The menu includes the Joe Kind Snoopy caramel chocolate oat milk frappuccino, available only in a 12-ounce size, for 720 yen (about $4.80).
For those with a sweet tooth, there’s a Joe Kind Snoopy American waffle topped with fresh cream, chocolate sauce and green heart sprinkles for 490 yen, and a sugar doughnut with the same toppings for 480 yen. Both desserts are available for in-store dining only.
Souvenir options include a 16-ounce Peanuts reusable cup for 800 yen and a 16-ounce Peanuts stainless steel bottle for 5,900 yen.
The promotion runs through April 8, but supplies may run out sooner.
Snoopy and friends adorn a variety of Starbucks merchandise, including a frozen coffee beverage, sweets, drinkware, gift cards, T-shirts and hats. (Starbucks Japan)
Peanuts at Starbucks Japan
Location: Available at Starbucks locations throughout Japan.
Hours: Store hours vary.
Prices: From 480 yen for a doughnut to 5,900 yen for a stainless steel water bottle.
Dress: Casual
Information: Online: starbucks.co.jp/cafe/peanuts2025
