Stars and Stripes is an award-winning news organization that reaches a global market of active-duty U.S. military, government civilians, and their dependents, through a variety of media, including newspaper editions, published overseas in: Europe, Middle East and Pacific.
Stars and Stripes reaches a market that is well worth your advertising dollars.
Unlike any other news source, Stars and Stripes operates with total editorial independence from inside the Department of Defense — and has reporters stationed at major overseas bases, including in war zones. The importance of providing American-style news can best be summarized by our readers:
"We appreciate you being there and sharing the stories and times of our service members. I am sure many other families... also appreciate your articles and excellent writing."
"The goal of my letter is... to inform you about the huge impact your publication has, not only on the American troops, but also on the many… workers that support our mission. They read assiduously and have a long memory."
With the government funding most of their living expenses, supplied tax-free, plus the opportunity for bonus pay, servicemembers have money to spend.
We encourage all of our advertisers to sponsor promotions and events for our servicemembers that demonstrate that they are valued and remembered by the folks back home. The residual value to their brands as being there for our forces when they needed it most is powerful and long lasting.
Our American heroes are also shoppers, parents, students, gardeners, auto enthusiasts — and infinitely more.
Together with their family members, active-duty military today number nearly 4.0 million (and that doesn’t include retirees, 23 million veterans, or nearly a million in the National Guard and Reserve).
The value of the U.S. military market is extremely high, centering as it does around a well-educated, highly trained and fully employed core group of active-duty servicemembers. A look at our demographics speaks volumes—as does the fact that we are the only newspaper circulated to the numerous government contractors and military forces currently deployed in Afghanistan and the Gulf region.
50.4M
Page views on stripes.com
3.4M
Printed and distributed newspapers in Europe and Pacific
4.24M
Printed and distributed newspapers in contingency areas
27K
Tablet edition app for iPad downloads
42K
iPhone and Android news apps downloads
$57K
Mean income
73%
Usually look at the ads as they read Stars and Stripes
59%
Shop off base one or more times a week
33%
Shop online one or more times a week
81%
Looked at Stars and Stripes the day before
FY2016 data
Advertisers are offered display, insert and classified advertising at open and contract rates, as well as opportunities for reaching the military audience online.
Stars and Stripes mobile is available to you on the platforms you enjoy most. Whether that is Apple or Android, there is a Stars and Stripes app for you.
If your company can benefit from becoming involved please contact the Advertising Manager in your region:
Scott Foley
CML: (202)-886-0014
foley.scott@stripes.com
Doug Dougherty
CML: +49(0)631-3615-9000
DSN: 314-583-9000
dougherty.doug@stripes.com
Eric Lee
CML: +81(42)552-2511
DSN: 315-227-7310
lee.eric@stripes.com