A lot has changed since the Noventa di Piave Designer Outlet opened near the northeastern Italian city of the same name about 15 years ago.
For starters, what the mall formerly known as the Veneto Designer Outlet has shed the name of the region where it’s located.
But more importantly for customers, the number of outlet shops and restaurants has grown substantially. There are now more than 150 stores and a dozen restaurants, nearly a tenfold increase in the number of vendors since the mall’s debut in 2008.
Some things have not changed, though. It might be the place to go if you’re based at Aviano or Vicenza and you’re really into brand names. And boy, does it have them.
Looking for shoes? Shops selling products from Nike, Adidas, Skechers, New Balance and Puma are all within a few feet of one another.
Prada, Versace and Gucci top the list for shoppers looking for Italian fashion and accessories. There’s also a number of brands familiar in North America, such as The North Face, Columbia and Levi’s.
Prices at many places there are discounted about 30% from what the same merchandise fetches at stores elsewhere in Italy.
Although I’m not the target audience for the mall, I enjoy strolling around, window shopping and occasionally entering a store with the possibility of buying something.
Besides Americans and Italians living nearby, the outlet mall also appears to be popular with travelers along the A4, the main east-west artery through northern Italy.
It’s always easy to spot cars from Eastern European countries on the highway, and there is no shortage of them in the expansive parking lots at the mall.
The quantity of brand names at the mall, which is operated by the British company McArthur Glen, is unrivaled by either of the two competitors closer to Italy’s border with Slovenia.
The outlet stores here focus heavily on clothes and accessories, but a few shops specialize in kitchen items, outdoor equipment, linen or toys.
There’s also a good assortment of restaurants and stands offering snacks, sandwiches or full-course dinners. Italian food is abundant, naturally, but doesn’t have a monopoly.
Insider tip for shoppers: Stop by guest services, be friendly, and you’ll likely get a stamp for an additional 10% off that’s honored by many stores.
On the QT
Address: Via Marco Polo 1, Noventa di Piave, Italy
Cost: Parking is free in the mall lots; tolls on the A4 are 3 euros each way from Aviano and slightly more from Vicenza.
Hours: Daily, 10 a.m.-8 p.m. Closed Jan. 1, Easter and Dec. 25-26.
Info: Online: mcarthurglen.com/en/outlets/it/designer-outlet-noventa-di-piave