Navy Exchange Service Command is splitting its Navy Gateway Inns & Suites into two distinct brands and opening the first revamped accommodation this month.
The hotels will be renamed Navy Inn and Navy Inn Crew Stay, with each brand featuring a new logo along with modern design elements and added amenities, according to a Navy news release Monday.
The two new versions of the rebranded lodging facilities will accommodate a specific clientele.
“Navy Inn will provide modern, high-quality accommodations for military personnel traveling on [temporary duty] orders, while Navy Inn Crew Stay will focus on group accommodations for mission-driven stays,” command spokeswoman Kristine Sturkie told Stars and Stripes by email Tuesday.
A third property brand, Navy Lodge, will receive a refreshed version of its logo, but its services and accommodations will remain essentially as-is, the release said.
“Military families on permanent change of station orders primarily stay at Navy Lodge locations,” Sturkie said. “In addition, authorized guests use Navy Lodges for leisure travel, based on availability.”
NEXCOM Hospitality Group is composed of 36 Navy Lodge and 59 Navy Gateway Inns & Suites worldwide. Last year, the lodging facilities sold nearly 4.1 million room nights, according to the release.
Navy Inn will debut at Naval Air Station Oceana, Va., on Thursday, and will feature several upgrades to the interior design and amenities, the release states.
“This ‘soft launch’ offers NEXCOM Hospitality Group a valuable opportunity to appraise various elements of the rebrand, from refined materials, vibrant color schemes and associate uniforms to a captivating Lone Sailor display, enhanced lighting and inviting lobby features — including a distinctive heritage wall,” the release said.
Navy Inns will also feature updated “eco-friendly” bath amenities and plush towels.
NEXCOM is planning to open a rebranded Navy Inn Crew Stay in 2025 at Naval Air Station Fallon, Nev., followed by a second location at Naval Base Okinawa in Japan.
“The rebranding of Navy Lodges, Navy Gateway Inns & Suites and the launch of Navy Inns is a strategic decision to align our services with modern hospitality standards, ensuring that we continue to provide unparalleled comfort and support to our military community,” Ronald Loman, NEXCOM Hospitality Group Senior Vice President, said in the release.